Muuze uses a range of Machine Learning and Artificial Intelligence Algorithms to Raise the ROI of Content Creation and Distribution for all authors.
Solving the Content ROI Problem
Content Creators are finding it increasingly difficult to generate content that is sufficiently differentiated in the marketplace, which attracts new customers and an effective ROI. The problem is not only that the content being created is unattractive and lacking useful insight but also that the content is not sufficiently well distributed so that it can be read by the true target audience. This means that content users are not always being provided with the best content that meets their needs or desires. Both sides of the content equation are inefficient and under-optimised for both creator and reader.
Muuze is an active content enhancement service which enables the easy creation of bite-sized and highly shareable and embeddable pieces of engaging and interactive information in a range of visual formats. Muuze assists the content creator to generate more comprehensive content with sharper insight that is seen to be new and additive, and also allows that content to be distributed more efficiently with its subsequent usage being tracked and evaluated in real time.
Here's How Muuze Works
Muuze consists of four complementary components. The initial element is an encoding system that annotates and codifies external content using NLP and AI algorithms. The analytical discovery engine uses the resulting database in conjunction with other input data to surface and suggest extra, added-value content that the content creator can then embed into their work. The third element is the editorial system which enables the content creator to generate active content frames which can both be embedded in their written work as well contributed to a composite stream of similar frames. The last component is an analytics management system that monitors the use of the frames wherever they are embedded.
Consistently Compelling Content
Muuze enables an author to insert engaging, bite-sized frames of content into their work using a very simple drag and drop approach. Muuze suggests what might be appropriate by understanding what you are writing about and discovering other work that you or others have already written that might be useful to support your words.
Please Get in Touch
If you are creating content and are looking to raise its ROI then please get in touch with us as we are pretty sure we can help you.
+44 (0)1223 755744